diff --git a/tox.ini b/tox.ini
index 772e7c959ff9ff451888b69dcb978d573d9a8b95..fb483a0462965bb2dab2ac760ead205efc0b3496 100644
--- a/tox.ini
+++ b/tox.ini
@@ -37,6 +37,6 @@ deps =
     twine
     wheel
 commands =
-    sh -c 'git tag "$(cat VERSION)" && git push --tags'
+    sh -c 'git tag "v$(cat VERSION)" && git push --tags'
     python setup.py bdist_wheel
     twine upload --skip-existing dist/*.whl