diff --git a/.bashrc b/.bashrc
index 585e6631e2bc41ace5b5a47d2594f1f7a4dc5ccb..7f91be6e46bb02a9db1c63b3aee39040837cba4d 100644
--- a/.bashrc
+++ b/.bashrc
@@ -253,7 +253,7 @@ __command_notifier () {
             then
                 notify-send "$last_command has finished."
             else
-                notify-send "$last_command has failed."
+                notify-send --urgency=critical "$last_command has failed."
             fi
         fi
     fi